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Ford's annual advertising budget is estimated at 5 billion dollars.
Consider the combined total advertising dollars spent to market automobiles.
Consider all of the good that could be done in the world with that money.
Do you really want to pay for the "privilege" of being intensely bombarded with marketing for several hours?
Why not stay home, and give the money to March of Dimes or Easter Seals or Jerry's Kids this year instead?
You'll feel much better about yourself, and the future of the planet.